94.3 MY FM – Dil Se which is already making waves in Jalandhar and Chandigarh in Punjab, will now cover the entire state with its launch in Amritsar on July 27. This is the seventh station of the group, Synergy Media Entertainment Limited (SMEL).
On ground activities and events have already started in the city and have created a lot of excitement amongst people. RJ’s and events team are already on the roads, in the shopping malls, entertaining people, making them sing, asking them funny questions and holding fun quizzes.
Says Harrish M. Bhatia, Business Head, 94.3 MY FMe, “With Amritsar we have completed all our Punjab launches. Punjab is considered P1 market for every category, so it adds a lot of value to our offerings. Now we are also looking forward a good response from our advertisers too.
We are present in Punjab for quite some time now and our team understands the market and the customers very well and I am sure that we will be number one in the city from day one.”
Adds Viplove Gupte, National Head Programming, 94.3 MY FM , “We are offering people of Amritsar a complete bouquet of great music and programming. The content focus will be on city centric. Also, ‘Rangeela Mann’, a character program very popular in Chandigarh and Jalandhar will be aired in Amritsar.”
Posted By Staff Reporter
in Punjab News
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